Madhavi Bhagwat
is a Graphic & Experience Designer
based in London, UK.



WATCH THE FILM: ROOTED





ROOTED (2023)

Rooted is an Augmented Reality (AR) experience, made in collaboration with Snap Inc. for the new-gen Spectacles, their wearable AR glasses. 


TEAM: Cyan D’Anjou, Madhavi Bhagwat, Mary Lucas-Afolalu, Nikita Raina
ROLE: Concept, AR Development (Lens Studio)

Exhibitions and Press: Cromwell Place︎︎︎








︎︎︎Activation

The Experience

With the Spectacles, follow the sounds of affirmation, surrounded by tessellations that inhale and exhale with you.


Upon starting the lens, participants are asked to stretch their hand out in front of them as a sign of reaching out into nature. Hand-tracking activates the start of the guided audio meditation and the following appearance of the tessellating 3D visuals which sets a breathing pace. Duration: 3 minutes.



Scan the snapcode on the Snapchat app:
(Optimised for Spectacles)










︎︎︎Breath

The Idea

The act of breathing is both essential to human life and part of the cycle that feeds plant and tree growth. 

This symbiotic relationship allows us to connect with the natural world in a language that is familiar to both of us.


︎︎︎Mindfulness

The Visualisation

Drawing from the breathing practice of Pranayama, our project draws attention to the life energy that is contained in our bodies and the control we have over how we release it into the world.

The 3D visuals draw from the ‘Breath of the Compassionate’, a geometric pattern symbolising symmetry, harmony and unity. 

The spoken affirmations are phrases that can be said by a human or a non human natural entity (a tree, for example).








︎︎︎Connection

Exhibition at Cromwell Place, London | 14-16 Sept, 2023

The project was shown at the Snap x RCA show ‘The Arrival of a Train’ at Cromwell Place in South Kensington.






    
‘Arrival of a Train’ Private View



Team Rooted!












© 2016-2024 Madhavi Bhagwat